Rihanna Confirms Fenty Beauty Will Feature 40 Foundation Shades
More info on Rihanna’s highly-anticipated Fenty Beauty line have emerged, and each new detail is better than the last.
As you may remember, last week, Rihanna took to Instagram to tease the first product pics from Fenty Beauty, which is set to launch at Sephora this Friday, September 28. Though we haven’t seen any official pics of other products yet, rumor has it that the collection will feature a whopping 40 foundation shades.
As Hello Giggles reports, Rihanna confirmed the rumors over the weekend after a fan direct-messaged her on Instagram praising the “Love On The Brain” singer for her “commit[ment] to OUR diversity with this line.” Rihanna then responded,
“You knoooowwww it!!!!! Gotta represent for my girls and we come in all shades! Especially my brown sisters….been left out too many times in the makeup world!”
The exchange was later posted as a screenshot to the Instagram account @rihannadailybeauty, where it racked up 605 likes and comments from fans praising Rihanna for choosing to cater to all women—an unfortunate rarity in the beauty industry.
A Sephora employee reportedly provided further details on the Fenty Beauty foundations to a shopper when asked, confirming there will be 40 shades available and each will retail for about 30 Euros (approximately $36).
Between this, and those stunning swatches of the Fenty highlighters, we’re thinking this may be the best beauty launch of the season. Head here to check out the line’s first official campaign video, and tune in for more details once the full collection drops.
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