These New Hair-Care Products Are Made for EVERY Curl Type

It's easy to group textured hair into one big "curly" category. The truth is, "curly" hair comes in many forms, so the hardest part about choosing a formula is figuring out which products are perfect for yourspecific hair type. Insert FORM, a new hair-care line designed to meet the specific needs of all hair textures, so you don't have to play the guessing game anymore.


The collection, available now, consists of 10 products, ranging from $22 to $32 — all of which address the hair needs of women of color. The line not only includes shampoos and conditioners, it also offers leave-in lotion, styling creme, curl creme, protective style creme, curl gel, heat serum, and a pomade that are paired up based on your needs for a customized hair-care regimen.

Here's how it works: First, you take a FORM consultation and answer a bunch of questions about your hair. Then the brand hooks you up with a personalized FORM regimen with a list of product recommendations that fit the needs of your exact hair type. If you want to take the process a step further for a more exact customization, you can also participate in the company's Hair Microscope Analysis Process, coming soon to the website, which requires you to send in a sample of your strands for lab testing. From there, the FORM team will send you in-depth results of the exact regimen that'll be even more tailored to your specific curl type.

"Since the company’s inception, we’ve been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color,” Tristan Walker, CEO of Walker & Company Brands (which owns FORM), said in a statement. "We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work.”

It's so refreshing to see an inclusive hair-care company like FORM creating products with an array of hair textures in mind and their thoughtfulness behind their process really shines through. I filled out their online questionnaire and definitely feel like the products they recommended suit my specific hair type to a T. 

Wanna peep the entire line? Here's the full collection below:

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