As an independent beauty stylist or salon, you are your own marketing team. You are responsible for getting clients through the door and turning them into loyal customers — that’s why online booking is a must. You save time by allowing clients to book their own appointments and you get a powerful and easy to use marketing tool built in: your booking profile link.
Sharing your link in email campaigns and across social media should be a part of your marketing strategy year round. Not sure how to casually drop your link? Here are the top five excuses to promote your booking page.
#1 WHEN YOU ADD NEW PHOTOS OR SERVICES
It’s good for business to regularly update your page. It shows clients you’re learning new skills, staying up with trends and can offer them the latest techniques. You are the expert — clients are looking to you for new ideas and they will be happy to see any updates you’ve made to your service menu, so post an update on social media with a description, photos of the new service, and your booking link.
#2 WHEN YOU HAVE LAST MINUTE OPENINGS
Everyone has clients who wait until the last minute to book. If you don’t have the right times available when they get around to it, it could be weeks before they decide to make an appointment. If you have a last-minute cancellation or decide to add some hours to your week, make an announcement! It’s possible not all of your clients follow you on Instagram yet, so always make sure to send an email or sms announcement as well with your glamafric booking link.
#3 WHEN IT’S BUSY SEASON
If it’s the holiday season or if you have a vacation coming up, let clients know you’ll have limited availability soon. Share your link and encourage them to book an appointment in advance so they aren’t stuck with split ends at their holiday parties.
#4 WHEN YOU RUN A PROMOTION
The purpose of running a promotion is to increase bookings, attract new clients, and give current clients the occasional perk to encourage loyalty. But promotions can only be effective if clients actually know about them, so get the word out.
When you post on social media, ask clients to share with any friends who are looking to try something new and would appreciate a discount on their first booking.
#5 WHEN YOU STILL HAVE CLIENTS WHO DON’T BOOK ONLINE
Finally, the best excuse to post your link is to remind clients to book you online rather than call, email or DM you. Online booking is infinitely convenient for them and you, they just don’t know it yet : )
Basically, it’s been proven that if one out of every five posts you make includes a link to your booking page, clients won’t find it annoying. So, if you post every day, make it a goal to use one of these excuses to share your link once a week.